Lessons from the Silver Screen: Installment Three

INCEPTION has captured the imagination of many as a new model for film production.  An original screenplay devoid of super heroes, aliens or middle-aged men acting like sixth graders, the film illuminates at least one important concept.

The mind's power to create and destroy -- and turn thoughts into palpable reality -- is beyond debate.  Understanding this double-edged nature is key to constructive persuasion in which new, positive connections can be made with past experiences.

Whether product or service, demonstrating how problems get solved, obstacles are overcome and potential is realized all are viable paths to greater sales.  Instead of having to go three levels down in the mind, influence can occur on a more visible and transparent basis.

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