Client Projects > Obstacle-Overcoming Efforts
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DETOUR book cover
Builts around a proven personal CHANGE ASSESSMENT tool, this guide turns even daunting change into a plan for meaningful action.
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3M Packaging System Reinvention
With an eye toward regaining distribution and display dominance, 3M worked with The Guides Group to recraft the entire system -- over 150 retail and industrial products and grades.
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GolfTEC New Product Development
Targeted based upon extensive, first-ever Game Component research, a starter or "gateway" product was constructed to meet a high expressed need of avid golfers.
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FulCircle Thought-Provoking Coasters
Trade shows and presentations can either build stronger connections or alientate potential customers. These coasters, featuring original thoughts, have become a magnetic element in FulCircle's outreach efforts.
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GolfTEC Exterior Signage
Designed to provoke interest and generate inquiries, these signs turn golf into a four-season pursuit for those passing by. Part of a lead development system, some locations have experienced a 40% drop in their cost of client aquisition thanks to an integrated effort.
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Ramsey Regional Burn Center Book
What raised hundreds of thousands of dollars as become a classic tool for patient recovery across the country. Between a thought-provoking story and hand-drawn illustration, JOURNEY has been part of a nearly-miraculous process in North American burn trauma centers.